{"id":641,"date":"2024-11-25T01:05:33","date_gmt":"2024-11-25T01:05:33","guid":{"rendered":"https:\/\/www.inappmessage.com\/blog\/?p=641"},"modified":"2024-11-28T05:11:20","modified_gmt":"2024-11-28T05:11:20","slug":"in-app-messages-crm-marketers-must-know","status":"publish","type":"post","link":"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/","title":{"rendered":"In-App Messages: 10 Useful Psychology CRM Marketers Must Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Why_In-App_Messages_Are_Critical_for_CRM\" >Why In-App Messages Are Critical for CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#General_Implementation_Tips\" >General Implementation Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Scarcity_and_Urgency_Driving_Immediate_Action\" >Scarcity and Urgency: Driving Immediate Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Social_Proof_Building_Trust_Through_Others\" >Social Proof: Building Trust Through Others<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Personalization_Enhancing_CRM_Strategies\" >Personalization: Enhancing CRM Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Reciprocity_Strengthening_Loyalty\" >Reciprocity: Strengthening Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Authority_Establishing_Credibility\" >Authority: Establishing Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Consistency_Encouraging_Habits\" >Consistency: Encouraging Habits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Emotional_Resonance_Creating_Deeper_Connections\" >Emotional Resonance: Creating Deeper Connections<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Design_Psychology_Impactful_Visuals\" >Design Psychology: Impactful Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Cross-Channel_Integration_User_Journeys\" >Cross-Channel Integration: User Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Anchoring_Highlighting_Value\" >Anchoring: Highlighting Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Start_Creating_Impactful_In-App_Messages_Today\" >Start Creating Impactful In-App Messages Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#Transform_Your_In-App_Messaging_with_IAM_Studio\" >Transform Your In-App Messaging with IAM Studio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.inappmessage.com\/blog\/in-app-messages-crm-marketers-must-know\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>In-app messages have become a cornerstone of CRM marketing, providing a powerful communication channel to engage users, drive conversions, and build loyalty. Unlike push notifications or emails, in-app messages are highly contextual, appearing while users are actively engaging with your product, making them uniquely effective.<\/p>\n\n\n\n<p>By leveraging psychological principles, CRM marketers can design impactful in-app messages that resonate with users, guide them toward desired actions, and strengthen long-term relationships.&nbsp;<\/p>\n\n\n\n<p>This blog explores 10 proven strategies rooted in psychology, backed by real-world case studies, to help CRM marketers optimize their in-app messaging campaigns. Whether you\u2019re looking to boost conversions, foster loyalty, or improve customer engagement, these tactics are designed to deliver results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_In-App_Messages_Are_Critical_for_CRM\"><\/span><strong>Why In-App Messages Are Critical for CRM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-app messages stand out from other communication channels by delivering contextual, timely, and personalized messages while users are actively engaging with your app. This makes them uniquely positioned to drive conversions, foster loyalty, and ensure high visibility. These advantages will be explored in detail throughout this blog, demonstrating how in-app messages can be tailored to specific psychological triggers to deliver exceptional results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-0553f4b7 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-app-screens-with-in-app-messages-ther-MYD1ZikYQN2OK0yNJZeIvA-qHktpdD_Sji85_wgr6jjEA-1024x574.jpeg ,https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-app-screens-with-in-app-messages-ther-MYD1ZikYQN2OK0yNJZeIvA-qHktpdD_Sji85_wgr6jjEA.jpeg 780w, https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-app-screens-with-in-app-messages-ther-MYD1ZikYQN2OK0yNJZeIvA-qHktpdD_Sji85_wgr6jjEA.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-app-screens-with-in-app-messages-ther-MYD1ZikYQN2OK0yNJZeIvA-qHktpdD_Sji85_wgr6jjEA-1024x574.jpeg\" alt=\"Image of in-app message with behavioral marketing\" class=\"uag-image-649\" width=\"1312\" height=\"736\" title=\"In-app-message-image\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\">Source: Ideogram<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"General_Implementation_Tips\"><\/span><strong>General Implementation Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To make the most of your in-app messaging campaigns, apply these foundational practices across all strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Leverage Advanced Tools<\/strong>: Platforms like Braze provide robust automation, segmentation, and real-time analytics to streamline your campaigns.<\/li>\n\n\n\n<li><strong>Segment Your Audience<\/strong>: Divide users based on behaviors, preferences, and lifecycle stages to deliver highly relevant messages.<\/li>\n\n\n\n<li><strong>Use A\/B Testing<\/strong>: Experiment with different messages, visuals, and formats to identify what resonates best with your audience.<\/li>\n\n\n\n<li><strong>Monitor Performance Metrics<\/strong>: Track engagement, conversions, and retention to refine your approach continuously.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scarcity_and_Urgency_Driving_Immediate_Action\"><\/span><strong>Scarcity and Urgency: Driving Immediate Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Scarcity and urgency are powerful psychological triggers that compel users to act quickly. These strategies tap into the fear of missing out and loss aversion, both of which drive decision-making. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low Stock Alerts<\/strong>: \u201cOnly 2 items left-secure yours now!\u201d<\/li>\n\n\n\n<li><strong>Flash Sale Announcements<\/strong>: \u201cLimited-time offer: 50% off for the next 2 hours.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Studies reveal a <strong>226% increase in purchase intent<\/strong> when scarcity is emphasized (<a href=\"https:\/\/www.crowdspring.com\/marketing-psychology\/\" target=\"_blank\" rel=\"noopener\">CrowdSpring, n.d.<\/a>). For instance, Canva leveraged this principle by sending low-stock notifications during high-traffic periods, achieving a <strong>20% increase in purchases<\/strong> in Q4 of 2020 (<a href=\"https:\/\/barnraisersllc.com\/2020\/03\/01\/12-of-the-most-convincing-crm-case-studies\/\" target=\"_blank\" rel=\"noopener\">BarnRaisers, 2020<\/a>).<\/p>\n\n\n\n<p><strong>How to Implement This Strategy:<\/strong><br>Incorporate countdown timers to visually emphasize urgency. For example, \u2018Offer expires in 03:59:12.\u2019 Identify high-intent users to time these messages effectively.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Proof_Building_Trust_Through_Others\"><\/span><strong>Social Proof: Building Trust Through Others<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social proof taps into users\u2019 natural tendency to trust the actions and opinions of others. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Activity Updates<\/strong>: \u201cJoin 10,000 happy users who upgraded this month!\u201d<\/li>\n\n\n\n<li><strong>Customer Testimonials<\/strong>: \u201cLoved by over 1,500 satisfied customers.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Nielsen reports that <strong>83% of consumers trust peer recommendations<\/strong> over traditional advertising (<a href=\"https:\/\/www.nielsen.com\/ko\/insights\/2015\/global-trust-in-advertising-2015\/\" target=\"_blank\" rel=\"noopener\">Nielsen, 2015<\/a>). Canva saw a <strong>25% increase in conversion rates<\/strong> by incorporating customer reviews and ratings into their in-app messages (<a href=\"https:\/\/www.braze.com\/customers\/canva-case-study-catalogs\" target=\"_blank\" rel=\"noopener\">Braze, 2020<\/a>).<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> Tailor messages to user preferences, such as showing testimonials from local users or highlighting peers in similar demographics.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalization_Enhancing_CRM_Strategies\"><\/span><strong>Personalization: Enhancing CRM Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personalized in-app messages significantly outperform generic communications by catering to users\u2019 unique needs and preferences. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Onboarding Messages<\/strong>: \u201cWelcome, [Name]! Let\u2019s set up your preferences for a better experience.\u201d<\/li>\n\n\n\n<li><strong>Dynamic Recommendations<\/strong>: \u201cBased on your last purchase, you might like these.\u201d<\/li>\n<\/ul>\n\n\n\n<p>According to Salesforce, <strong>personalization boosts click-through rates by 29%<\/strong> (<a href=\"https:\/\/www.salesforce.com\/blog\/personalized-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Salesforce, 2021<\/a>). Amazon exemplifies this approach with its recommendation engine, which contributes to <strong>35% of its revenue<\/strong> by leveraging user data (<a href=\"https:\/\/barnraisersllc.com\/2020\/03\/01\/12-of-the-most-convincing-crm-case-studies\/\" target=\"_blank\" rel=\"noopener\">BarnRaisers, 2020<\/a>). To learn more about personalization, visit <a href=\"https:\/\/www.inappmessage.com\/blog\/in-app-personalized-message-with-braze\/\">here<\/a>.<\/p>\n\n\n\n<p><strong>How to Implement Personalization:<\/strong><br>Use behavioral data and lifecycle stages to create messages that resonate with individual users. Incorporate details like names or locations to add a personal touch.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-805c3c9e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/Smart-Watch-1024x576.jpg ,https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/Smart-Watch.jpg 780w, https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/Smart-Watch.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/Smart-Watch-1024x576.jpg\" alt=\"Personalization and onboarding in-app message in behavioral marketing\" class=\"uag-image-650\" width=\"1920\" height=\"1080\" title=\"Onboarding-and-recommendations\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\">Source: Ideogram<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reciprocity_Strengthening_Loyalty\"><\/span><strong>Reciprocity: Strengthening Loyalty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reciprocity builds loyalty by offering users something of value upfront, encouraging them to reciprocate through actions like purchases or engagement. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exclusive Offers<\/strong>: \u201cGet a free eBook when you sign up today.\u201d<\/li>\n\n\n\n<li><strong>Reward Programs<\/strong>: \u201cEarn double points on your next purchase!\u201d<\/li>\n<\/ul>\n\n\n\n<p>Amazon leverages reciprocity through its Prime membership benefits, such as free shipping and exclusive deals, fostering long-term loyalty and increasing lifetime value (<a href=\"https:\/\/barnraisersllc.com\/2020\/03\/01\/12-of-the-most-convincing-crm-case-studies\/\" target=\"_blank\" rel=\"noopener\">BarnRaisers, 2020<\/a>). To learn more about Brand loyalty and trust, visit <a href=\"https:\/\/www.inappmessage.com\/blog\/brand-loyalty-power-of-mobile-engagement\/\" data-type=\"link\" data-id=\"https:\/\/www.inappmessage.com\/blog\/brand-loyalty-power-of-mobile-engagement\/\">here<\/a>.<\/p>\n\n\n\n<p><strong>Practical Tip:<\/strong> <a href=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" target=\"_blank\" rel=\"noreferrer noopener\">IAM Studio<\/a> allows CRM marketers to deliver personalized rewards, such as birthday discounts or loyalty points, at scale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Authority_Establishing_Credibility\"><\/span><strong>Authority: Establishing Credibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Authority signals, such as expert endorsements or certifications, build trust and boost conversions. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expert Recommendations<\/strong>: \u201cTop-rated by industry experts.\u201d<\/li>\n\n\n\n<li><strong>Certifications<\/strong>: \u201cISO-Certified for top security standards.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Dell used authority in its CRM campaigns, showcasing industry certifications and Fortune 500 client success stories, which contributed to a <strong>12% increase in quarterly revenue<\/strong> (<a href=\"https:\/\/barnraisersllc.com\/2020\/03\/01\/12-of-the-most-convincing-crm-case-studies\/\" target=\"_blank\" rel=\"noopener\">BarnRaisers, 2020<\/a>).<\/p>\n\n\n\n<p><strong>How to Leverage Authority:<br><\/strong><a href=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" target=\"_blank\" rel=\"noreferrer noopener\">IAM Studio<\/a> makes it easy to incorporate trust signals like awards or endorsements into your in-app messages, enhancing credibility.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consistency_Encouraging_Habits\"><\/span><strong>Consistency: Encouraging Habits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consistency encourages users to stick with actions that align with their prior commitments. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profile Completion Prompts<\/strong>: \u201cComplete your profile to unlock personalized features.\u201d<\/li>\n\n\n\n<li><strong>Goal Milestones<\/strong>: \u201cYou\u2019re one step closer to earning Gold Status!\u201d<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/229067982_Influence_Science_and_Practice\" target=\"_blank\" rel=\"noopener\">Cialdini&#8217;s consistency principle<\/a> states that once people commit to something, they are more likely to stick to it, even if it\u2019s small. Canva applied consistency principles during user onboarding by sending task-based prompts and in-app nudges to encourage gradual profile completion. This strategy reinforced small commitments, resulting in an <strong>18% increase in onboarding completion rates<\/strong> (<a href=\"https:\/\/www.braze.com\/customers\/canva-case-study-catalogs\" target=\"_blank\" rel=\"noopener\">Braze, 2020<\/a>).<\/p>\n\n\n\n<p><strong>Gamification Tip:<\/strong> Gamify user engagement by integrating streaks, badges, or progress milestones.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emotional_Resonance_Creating_Deeper_Connections\"><\/span><strong>Emotional Resonance: Creating Deeper Connections<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Emotionally resonant messages drive user engagement and loyalty. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Celebratory Notes<\/strong>: \u201cCongratulations on completing your first week!\u201d<\/li>\n\n\n\n<li><strong>Encouragement<\/strong>: \u201cKeep going-you\u2019re doing great!\u201d<\/li>\n<\/ul>\n\n\n\n<p>Emotionally resonant messages help users feel understood and valued, leading to stronger loyalty and increased engagement. Emotionally connected users are <strong>23% more loyal<\/strong> (<a href=\"https:\/\/hbr.org\/2016\/08\/an-emotional-connection-matters-more-than-customer-satisfaction\" target=\"_blank\" rel=\"noopener\">Harvard Business Review, 2016<\/a>). <a href=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" target=\"_blank\" rel=\"noreferrer noopener\">IAM Studio<\/a> provides customizable templates to craft emotionally engaging messages that resonate with users on a deeper level.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-0743b002 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-in-app-messages-with-emotionally-reso-1kpJBMdoQ_Kq8va6o2bgvg-VMJWH72-QeWtqlzCKlwneg-1024x574.jpeg ,https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-in-app-messages-with-emotionally-reso-1kpJBMdoQ_Kq8va6o2bgvg-VMJWH72-QeWtqlzCKlwneg.jpeg 780w, https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-in-app-messages-with-emotionally-reso-1kpJBMdoQ_Kq8va6o2bgvg-VMJWH72-QeWtqlzCKlwneg.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/a-collage-of-in-app-messages-with-emotionally-reso-1kpJBMdoQ_Kq8va6o2bgvg-VMJWH72-QeWtqlzCKlwneg-1024x574.jpeg\" alt=\"Creating connect through in-app message and behavioral marketing\" class=\"uag-image-651\" width=\"1312\" height=\"736\" title=\"Encouraging-in-app-message\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\">Source: Ideogram<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_Psychology_Impactful_Visuals\"><\/span><strong>Design Psychology: Impactful Visuals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Colors and design elements significantly influence user behavior. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Urgency<\/strong>: Red conveys importance or limited-time offers.<\/li>\n\n\n\n<li><strong>Trust<\/strong>: Blue communicates security and reliability.<\/li>\n<\/ul>\n\n\n\n<p>Dell optimized its in-app message visuals, achieving an <strong>18% increase in click-through rates<\/strong> (<a href=\"https:\/\/barnraisersllc.com\/2020\/03\/01\/12-of-the-most-convincing-crm-case-studies\/\" target=\"_blank\" rel=\"noopener\">BarnRaisers, 2020<\/a>).<\/p>\n\n\n\n<p><strong>How to Use Design Effectively:<br><\/strong><a href=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" target=\"_blank\" rel=\"noreferrer noopener\">IAM Studio<\/a> allows marketers to experiment with visuals and layouts to find combinations that drive the best results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cross-Channel_Integration_User_Journeys\"><\/span><strong>Cross-Channel Integration: User Journeys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users frequently navigate between multiple platforms-apps, websites, and even physical touchpoints-making cross-channel integration essential for maintaining a consistent and engaging user experience. By ensuring your in-app messages align with other channels, you can reinforce key messaging and keep users engaged across their journey.<\/p>\n\n\n\n<p><strong>Examples include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email Follow-Ups<\/strong>: Send an email reinforcing an offer first introduced through an in-app message. For instance, \u201cDon\u2019t miss your chance! The sale you viewed in the app ends tonight.\u201d<\/li>\n\n\n\n<li><strong>Push Notifications<\/strong>: Use web or mobile push notifications to remind users of abandoned carts mentioned in previous in-app messages.<\/li>\n\n\n\n<li><strong>Social Retargeting<\/strong>: Display ads on social platforms to users who interacted with an in-app promotion but didn\u2019t convert.<\/li>\n<\/ul>\n\n\n\n<p><strong>Case Study<\/strong><strong><br><\/strong>Dell integrated in-app messages with follow-up email campaigns to reinforce promotional offers. By aligning messaging across channels, Dell achieved a <strong>15% higher conversion rate<\/strong> compared to single-channel messaging (<a href=\"https:\/\/barnraisersllc.com\/2020\/03\/01\/12-of-the-most-convincing-crm-case-studies\/\" target=\"_blank\" rel=\"noopener\">BarnRaisers, 2020<\/a>).<\/p>\n\n\n\n<p><strong>How to Implement Cross-Channel Integration:<\/strong><br>Ensure consistent messaging across platforms by syncing user data. This approach builds a unified and seamless experience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anchoring_Highlighting_Value\"><\/span><strong>Anchoring: Highlighting Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Anchoring shapes users\u2019 perceptions by presenting reference points. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing Comparisons<\/strong>: \u201cUpgrade for $49\/month (was $99).\u201d<\/li>\n\n\n\n<li><strong>Feature Highlights<\/strong>: \u201cGet 5 extra features for only $10 more!\u201d<\/li>\n<\/ul>\n\n\n\n<p>Research by Tversky &amp; Kahneman highlights anchoring\u2019s effectiveness in decision-making (1981). By pairing anchoring with urgency, CRM marketers can further amplify its impact using <a href=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" target=\"_blank\" rel=\"noreferrer noopener\">IAM Studio<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_Creating_Impactful_In-App_Messages_Today\"><\/span><strong>Start Creating Impactful In-App Messages Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-app messages are an indispensable tool for CRM marketers, offering a direct and impactful way to engage users, foster loyalty, and boost conversions. By integrating psychological principles such as scarcity, personalization, and reciprocity, you can create campaigns that deeply resonate with users.<\/p>\n\n\n\n<p><strong>Ready to elevate your CRM strategy?<\/strong> <br>Start leveraging <a href=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_proven_strategies_crm_marketers_must_know\" rel=\"noreferrer noopener\">IAM Studio<\/a> today to craft in-app messages that deliver measurable results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-call-to-action uagb-block-7aed6bb0 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\"><span class=\"ez-toc-section\" id=\"Transform_Your_In-App_Messaging_with_IAM_Studio\"><\/span>Transform Your In-App Messaging with IAM Studio<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"uagb-cta__desc\">Ready to put these 10 proven strategies into action? <br><strong><a href=\"https:\/\/www.inappmessage.com\/register?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.inappmessage.com\/register?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_proven_strategies_crm_marketers_must_know\" rel=\"noreferrer noopener\">Sign up<\/a><\/strong> for your <strong>14-day Pro plan Free trial<\/strong> and discover how IAM Studio simplifies your in-app messaging campaign creation.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"https:\/\/www.inappmessage.com\/?utm_source=wordpress&amp;utm_medium=iamblog&amp;utm_campaign=in_app_messages_10_useful_psychology_crm_marketers_must_know\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">Explore Now<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z\"><\/path><\/svg><\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-de52ef13 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/IAM-Studio-1024x222.jpg ,https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/IAM-Studio.jpg 780w, https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/IAM-Studio.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.inappmessage.com\/blog\/wp-content\/uploads\/2024\/11\/IAM-Studio-1024x222.jpg\" alt=\"Image of In-app message and IAM Studio\" class=\"uag-image-659\" width=\"1200\" height=\"260\" title=\"IAM-Studio\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\">Source: IAM Studio<\/figcaption><\/figure><\/div>\n\n\n\n<p>   <br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-fad1e238 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\\\/\\\/www.inappmessage.com\\\/blog\\\/in-app-messages-crm-marketers-must-know\\\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"<strong>How often should I send in-app messages?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For best results, limit in-app messages to 1\\u20132 per session to avoid overwhelming users. Weekly or bi-weekly campaigns are generally effective for most apps, but high-value messages can be sent more frequently. Always track user engagement metrics to adjust the frequency based on your audience's preferences.\"}},{\"@type\":\"Question\",\"name\":\"<strong>How do I avoid making in-app messages feel intrusive?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Send messages at the right time based on user behavior and keep the design simple. Avoid overwhelming users with too many messages.\"}},{\"@type\":\"Question\",\"name\":\"<strong>Why are in-app messages more effective than push notifications?<\\\/strong>\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In-app messages appear while users are actively using your app, ensuring higher visibility. Push notifications, on the other hand, can often be ignored or missed.\"}}]}<\/script><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5b472ab1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How often should I send in-app messages?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>For best results, limit in-app messages to 1\u20132 per session to avoid overwhelming users. Weekly or bi-weekly campaigns are generally effective for most apps, but high-value messages can be sent more frequently. Always track user engagement metrics to adjust the frequency based on your audience&#8217;s preferences.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-74c429f2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How do I avoid making in-app messages feel intrusive?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Send messages at the right time based on user behavior and keep the design simple. Avoid overwhelming users with too many messages.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d8506880 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Why are in-app messages more effective than push notifications?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>In-app messages appear while users are actively using your app, ensuring higher visibility. Push notifications, on the other hand, can often be ignored or missed.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Discover 10 strategies to craft in-app messages that boost engagement, improve retention, and drive results &#8211; perfect for CRM marketers.<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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